Sherry argues that "should" is an unhelpful word because it lacks specificity and carries connotations of shame and obligation. When we replace phrases like "I want to" or "I feel like it would be helpful," with “should”, we allow external influences to shape our decision-making instead of relying on our own intrinsic motivation. The word "should" is associated with guilt stemming from societal beliefs that are indirectly imposed and rooted in desires, ethics, and personal growth. Sherry challenges the notion that there is any valid use for the word "should." Drawing from the words of therapists that have come before her, do not “should” yourself and instead advocate for embracing personal choices and inner guidance.
Sherry returns after a brief break from the podcast to talk about burnout. Having been feeling it herself she talks about the effects burnout...
Sherry talks about one of the psychological theories she often comes back to in her interactions with founders. Its called cognitive theory, a focus...
Sherry talks about identity management in entrepreneurship, specifically the interplay of entrepreneurship and distinctiveness. She discusses how being distinct is part of the entrepreneurial...